Context Matrix > RAG ?

Hey everyone!

You might’ve seen that the startup Hebbia recently raised $130M for their “AI platform for knowledge work.”

They claim their tech outperforms standard RAG systems when handling complex queries across multiple documents. They’ve also been sharing a lot of visuals featuring some kind of “matrix” structure to illustrate their approach.

Does anyone know what’s actually going on under the hood? Is this mostly clever marketing and segmented knowledge bases powered by traditional RAG? Or is it truly a novel way of embedding and querying data?

I’m really curious about how it works—and how difficult it would be to replicate a similar approach in other industries.

Would love to hear your thoughts!