March 4, 2025
Introducing Impressions at Netflix | by Netflix Technology Blog | Feb, 2025
Part 1: Creating the Source of Truth for Impressions By: Tulika Bhatt Imagine scrolling through Netflix, where each movie poster or promotional banner competes for your attention. Every image you hover over isn’t just a visual placeholder; it’s a critical data point that fuels our sophisticated personalization engine. At Netflix, we call these images ‘impressions,’ and they play a pivotal role in transforming your interaction from simple browsing into an immersive binge-watching experience, all tailored to your unique tastes. Capturing these moments and turning them into a personalized journey is no simple feat. It requires a state-of-the-art system that can