March 14, 2025
UA Platform Segwise Launches Creative Analytics AI Agent
Segwise, an AI-first user acquisition (UA) platform, has launched its latest innovation — the Creative Analytics AI Agent. This new tool is designed to help mobile game and app publishers enhance their advertising strategies by analysing creative elements and providing actionable insights to boost return on ad spend. The agent leverages multimodal AI technology to analyse ad creatives by automatically tagging key elements such as backgrounds, calls to action, characters and emotional hooks. Marketers can also create custom tags to track specific elements within their campaigns. By automating this process, the tool eliminates manual effort, improves accuracy and saves valuable