Yiqi Zhao, Product Design Lead, Meta Reality Labs at Meta gave this talk at the Generative AI Summit in Washington DC, 2025.
I’m Yiqi, the design lead for Meta Reality Labs, the organization that makes many AR/VR glasses, like the Ray-Ban and the Meta Quest series.
Today, I bring a video along with a topic that might not be something you’ve thought about deeply before. But I want you to consider this—can you be a creator?
Can you be someone who makes content and actually makes money from it? Can you create fun, engaging experiences within the new developer ecosystem that’s emerging with devices like the Meta Quest, the Meta Ray-Ban glasses, and the incredible capabilities of AI? Would this be possible?
I want to talk about how you can unlock your creative power and, more importantly, how you can leverage AI to be fully ready for this new platform and the opportunities that come with it.
The rise of immersive content and Meta Horizon
From the video, you might have noticed the rich, detailed 3D immersive content. This isn’t something that’s coming in the future—it’s happening right now on our platform.
We recently rebranded our platform under the Meta Horizon name. Essentially, everything is becoming Horizon.
Meta Horizon is more than just a name change—it represents our vision of a platform that connects people in ways that are richer, more interactive, and more immersive. We want people to socialize, engage, and find their communities in a way that feels natural, just as they do in the real world.
Unlocking your creative power
We are seeing a shift in devices from traditional screens—laptops, phones, tablets—to mixed-reality experiences. The shift is massive.
If you look at traditional devices, they have always had limitations. They are separate from us; they require us to interact with them from a distance. But mixed reality devices, like VR headsets and AR glasses, are different.
