AI Slop Is a Brute Force Attack on the Algorithms That Control Reality

Consider, for a moment, that this AI-generated video of a bizarre creature turning into a spider, turning into a nightmare giraffe inside of a busy mall has been viewed 362 million times. That means this short reel has been viewed more times than every single article 404 Media has ever published, combined and multiplied tens of times. 

This is what my Instagram Reels algorithm looks like now:

Any of these Reels could have been and probably was made in a matter of seconds or minutes. Many of the accounts that post them post multiple times per day. There are thousands of these types of accounts posting thousands of these types of Reels and images across every social media platform. Large parts of the SEO industry have pivoted entirely to AI-generated content, as has some of the internet advertising industry. They are using generative AI to brute force the internet, and it is working. 

One of the first types of cyberattacks anyone learns about is the brute force attack. This is a type of hack that relies on rapid trial-and-error to guess a password. If a hacker is trying to guess a four-number PIN, they (or more likely an automated hacking tool) will guess 0000, then 0001, then 0002, and so on until the combination is guessed correctly. 

As you may be able to tell from the name, brute force attacks are not very efficient, but they are effective. An attacker relentlessly hammers the target until a vulnerability is found or a password is guessed. The hacker is then free to exploit that target once the vulnerability is found.

The best way to think of the slop and spam that generative AI enables is as a brute force attack on the algorithms that control the internet and which govern how a large segment of the public interprets the nature of reality. It is not just that people making AI slop are spamming the internet, it’s that the intended “audience” of AI slop is social media and search algorithms, not human beings.